About Us

At Serea, we create products with care, empathy, and intention — designed to support women in their everyday lives. We don’t promise miracles. We offer something more honest: a sense of balance. A daily ritual that feels natural, soothing, and real.

It all began in the city where I live, in a small artisan market located in Coyoacán, Mexico City. Every week, local women gather there to share handcrafted remedies rooted in generations of tradition. I was captivated — not just by their creations, but by the wisdom, dedication, and potential behind each formula.

That’s when the journey started: working side by side with these women to bring their knowledge and their craft to more people. Honoring the roots of each preparation. Scaling the process without losing its essence. Creating a brand that respects tradition, while offering something refined, functional, and grounded in nature.

This is how Serea was born — a brand that blends botanical tradition with careful research to develop natural, everyday formulas. We draw from the power of plants native to Mexico and Central America, selected for their history, properties, and benefits across cultures and time.

We don’t claim medical certification, but we do take our research seriously. Each product is the result of ongoing study, testing, and refinement — based on existing knowledge about every plant, extract, and root we use.

Every sale helps us grow. Helps us learn. Helps us expand. After a warm response in Mexico, we’re now opening our next chapter in the United States. It’s not just about growth — it’s about making our production more sustainable, our reach wider, and our impact deeper.

We’re currently developing a full line of microdoses, tonics, creams, shampoos and serums — all with the same vision: to support natural, conscious, and feminine self-care.

My name is Alejandro Covarrubias, and together with an extraordinary team of women, I welcome you to Serea.
A natural brand, rooted in research, created by women, for women.